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Author & Title: Luca Magni, Giorgio Marchetti and Ahlam Alharbi, Generative Leadership of Meaning. The Leveraging of Learnable Theory to Shape Meanings, Drive Change and Burst Innovation, Youcanprint, Lecce, 2025
Book description: A groundbreaking manifesto for the future of leadership. Generative Leadership of Meanings isn't just another book on leadership—it's a seismic shift in how we understand influence, meaning, and human connection. It introduces a revolutionary framework that fuses neurosemantics, affordance theory, and linguistic innovation to reveal the hidden architecture of motivation and change. Through vivid examples, original models, and practical tools, the authors show how leaders can: - Surface the unspoken needs that drive behaviour - Turn conversations into catalysts for transformation - Build organizations that generate meaning—not just manage performance Leadership, in this view, is a generative act—one that listens deeply, evokes what matters, and co-creates new realities. This book is for those who sense that something deeper is possible—and are ready to lead from that place. Here is a book to sharpen how you see people, how you mobilise meaning, and how you lead your organisation into what's next.
Link to Youcanprint:
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